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ASH survey results on e-cigarette use and awareness

A survey commissioned by ASH surveyed 12,597 adults in 2010 – the questions focused on e-cigarette use and awareness in Great Britain. The preliminary survey was followed up by an additional study of adult smokers and non-smokers in February 2012 and more recently in 2013. ASH also surveyed children and young people aged 11 to 18 in March 2013.

The results highlighted that a growing number of people are using electronic cigarette devices in Great Britain. It is interesting to note that the results published by ASH, highlight the rise in e-cigarette use amongst current smokers from 3% in 2010 to 11% in 2013. If this trend continues it looks like the number of current smokers who are choosing to vape will increase further in the next few years.

The survey results found that awareness of e-cigarettes is widespread but is highest amongst current and ex-smokers, with 91% of smokers and 71% of non-smokers reporting they have heard of e-cigarettes. A growing awareness of electronic cigarettes is not just confined to adult smokers and ex-smokers. Awareness was widespread amongst young people aged 11 to 18. Two thirds of 11-18 year olds had heard of e-cigarettes, with 83% of 16-18 year olds answering that they had heard of them. ASH found that amongst the young people who took part in the survey, understanding of e-cigarettes was “generally good.”

The current use of electronic cigarettes is more common amongst people who used to smoke tobacco cigarettes. ASH found 3% of ex-smokers they surveyed currently use e-cigarettes and 5% have tried them in the past. The results highlight an increased usage amongst current and ex-smokers but with different reported reasons for using them. 48% of ex-smokers listed their reason for using e-cigarettes as “an attempt to quit smoking”, and 32% use them to “keep off tobacco.” 31% of current smokers listed that their main reason was to “reduce the amount of tobacco I smoke, but not to stop completely.” ASH chief executive Deborah Arnott said: “E-cigarettes offer a potentially safer option for smokers wishing to reduce their risk of ill-health from tobacco use.” Out of the non-smokers taking part in the survey 0% are currently using the battery operated vaping devices.

Here at Intellicig we believe it is important to provide all of the necessary information to educate those interested in finding out more about electronic cigarettes. We have a glossary and FAQs section on our website which we hope answers all of the common questions regarding e-cigarette products and how they work. There is a lot of terminology surrounding them so our glossary and recent blog post aim to make it easy to understand the terms and phrases used when talking about e-cigarettes.