In a period of global recession it is reassuring to know that some companies are bucking the trend and growing quite healthily. One such company is Intellicig, the UK-founded electronic cigarette supplier, which is continuing its expansion worldwide. Intellicig has nurtured strong links with the US; Intellicig USA has been promoting and selling Intellicig products for the past year with great success, so much so that they have increased their staff on a regular basis to cope with demand. Based in Kennesaw, Georgia, the US team has placed Intellicig in a wide range of retail environments and is now entering an intense period of contract negotiations with more high profile retail chains. Some of the extra staff will be supporting this year’s sales and marketing campaigns whilst others will bolster the distribution and customer service operations.
Sherry Cassaw, co-founder and Managing Partner of Intellicig USA, stated, “We conducted lots of research before entering into the electronic cigarette market, much of it into the quality and safety aspects of the products we intended to sell. Intellicig came out head and shoulders above all others, largely because they have taken complete control of manufacturing the eliquid that is used in their electronic cigarettes. Their ECOpure liquid is produced in a pharmaceutical environment in their UK laboratories and every batch is HPLC tested and issued with a Certificate of Analysis. They use minimum ingredients and do not rely on adding chemical preservatives to ensure stability of their product. Having this reassurance of quality is a key factor to discerning US consumers, many of whom are very impressed to learn that the eliquid they are inhaling is manufactured in a state-of-the-art Bioscience Facility within Manchester University. We have laid solid foundations throughout 2011 and this year will see Intellicig USA making further major inroads into the mainstream retail and pharmacy sectors”.
With some exciting new products launching soon to complement the Intellicig USA range, the future looks bright and healthy for this vibrant young company.